Comments on: Lead Scoring Takes Center Stage http://archive.raabassociatesinc.com/2008/08/lead-scoring-takes-center-stage/ published articles by David Raab Fri, 03 Oct 2008 14:06:18 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Perry http://archive.raabassociatesinc.com/2008/08/lead-scoring-takes-center-stage/comment-page-1/#comment-236 Perry Fri, 03 Oct 2008 14:06:18 +0000 http://archive.raabassociatesinc.com/?p=348#comment-236 I am definitely happy to note that there are already a lot of changes that are happening in lead generation arena, especially when it comes to lead scoring. As a lead consultant for so many years, I've seen how many companies waste their money and effort over leads that are practically of little value for their business, simply because they have failed to rank them according to their importance to the company. I am definitely happy to note that there are already a lot of changes that are happening in lead generation arena, especially when it comes to lead scoring. As a lead consultant for so many years, I’ve seen how many companies waste their money and effort over leads that are practically of little value for their business, simply because they have failed to rank them according to their importance to the company.

]]> By: Fred Yee http://archive.raabassociatesinc.com/2008/08/lead-scoring-takes-center-stage/comment-page-1/#comment-75 Fred Yee Fri, 01 Aug 2008 05:38:11 +0000 http://archive.raabassociatesinc.com/?p=348#comment-75 Hi David, I saw another post you had about Aberdeen's report on lead scoring, which we (www.activeconversion) provided input into along with the other vendors. Along with this, you are 'underscoring' the tremendous value that Lead Scoring is bringing to B2B sales and marketing. I have to admit, we didn't see how important this was, due to the 'small' footprint lead scoring appears to have. In fact, your readers can expect lead scoring to become even more useful in the future, with external data (as you mention above), coming into play to tell you the size of company, industry, credit rating etc. And you're right, making it easy to use will be the key. As a B2B sales rep and marketer myself for the past 20 years, I am truly excited about how lead management systems will transform our profession. Cold calls, annoying calls and missing opportunities will be a thing of the past. And the insights on your blogs about these marketing tools will help make this transition. Thanks for writing about this. Fred. Hi David,
I saw another post you had about Aberdeen’s report on lead scoring, which we (www.activeconversion) provided input into along with the other vendors. Along with this, you are ‘underscoring’ the tremendous value that Lead Scoring is bringing to B2B sales and marketing. I have to admit, we didn’t see how important this was, due to the ’small’ footprint lead scoring appears to have.

In fact, your readers can expect lead scoring to become even more useful in the future, with external data (as you mention above), coming into play to tell you the size of company, industry, credit rating etc. And you’re right, making it easy to use will be the key.

As a B2B sales rep and marketer myself for the past 20 years, I am truly excited about how lead management systems will transform our profession. Cold calls, annoying calls and missing opportunities will be a thing of the past. And the insights on your blogs about these marketing tools will help make this transition.

Thanks for writing about this. Fred.

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